Scott Lau is a Miracle-Ear franchise owner with over 80 locations in Minnesota, Wisconsin & Michigan. Scott and his team of employees have spread the message of hearing health awareness and hearing loss prevention by distributing earplugs provided by the Miracle-Ear Foundation at noisy events throughout their communities in Wisconsin.
Recently, Scott’s Miracle-Ear franchise sponsored the Sonic Boom music festival in Janesville, Wisconsin, handing out over 6,000 pairs of earplugs to festival goers. Scott felt the tie-in to hearing health care was clear. “We want to increase awareness about hearing and hearing protection in that environment,” he said of the event. Concerts can reach noise levels of over 110 decibels, which can cause hearing damage after only a short duration of exposure.
Alicia Peterson, a Hearing Instrument Specialist at the Janesville Miracle-Ear, not only organized the earplug giveaway at Sonic Boom, but also partnered with a local radio station to educate listeners about hearing health, hearing loss prevention, and the importance of hearing protection. Alicia performed screenings using video otoscope technology for the DJs on-the-air and talked about the anatomy of the ear. She also discussed the importance of hearing protection, stating, “As you get older, you [might need] hearing aids if you don’t protect your hearing.”
Scott and Alicia want to make it known that a person can experience noise-induced hearing loss through repeated exposure to moderately loud sounds (85 decibels or higher). Hearing protection is recommended for anyone who is exposed to loud noise for extended periods of time.
Scott’s franchise also sponsored the latest US Open Chainsaw Sculpture Championship competition in Eau Claire where they gave away 3,000 pairs of Miracle-Ear Foundation earplugs. The team sought to educate attendees; a person can experience noise-induced hearing loss through repeated exposure to moderately loud sounds (85 decibels or higher) – chainsaws and other power tools reach a noise level of 100 decibels. Hearing protection is recommended for anyone who is exposed to loud noise for extended periods of time.